2021 TAS Editors’ Choice Award for Au24 SX powerChord

Audience Au24 SX powerChord
$5060/6′ (4600/6′ Neutrik)
Au24 SX represents Audience’s latest wire geometry. Compared with its forerunner SE, SX presents and even lower noise floor- a virtual black palette of calm. The upshot is a soundstage of rock-solid stability and continuity, with more fully realized dimensionality and depth. A state-of-the-art cord. NG, 291
Neil Gader – Mar ’21

Newsletter 4/10/19: AXPONA Show, frontRow Review, forte f3 powerChords, More

Dear Audio Enthusiast,

Full frontRow cable looms, powerChords and power conditioning will be supporting various rooms at the AXPONA audio show in Chicago (April 12 – 14).  If attending AXPONA please be sure to visit the Wolf Audio Systems, Tenacious Sound and Bluebird Music rooms. 

First frontRow review
It is our pleasure to announce the first ever product review of Audience frontRow cables and powerChords by Jack Roberts, publisher of The Audio Beatnik. Audience cables have been one of Jack’s go-to-brands since 2003, so he is well qualified to write about frontRow with great understanding of the historical Audience sound. To sum it up, Jack calls frontRow a new ballgame for both Audience and all audio cables … it’s the World Series and Audience is the champion. As an aside, feedback from numerous customers and dealers has been equally as positive as Jack Robert’s review.

Au24 SX powerChord
The Au24 SX powerChord continues to receive high praise as reflected by this recent great review by Neil Gader in The Absolute Sound as well as a Product of the Year award from SoundStage!

forte f3 powerChords
If you or your non-audiophile friends ever need a truly great powerChord that will not weigh on your wallet, the terrific Audience forte f3 powerChord is for you! Seriously friends … the f3 delivers an amazing amount of performance … far more than you’d expect from this entry level priced powerChord! It will put a lot of life into most any common brand system as well as noticeably improve the performance any TV monitor that accepts an IEC power cord. For that matter, the f3 is even worthy for use in high end gear unless you are seeking “ultra” performance. The f3 is full of Audience DNA and performs like it to a surprising degree! At 1.75m length, the f3 MSRP is $249. However, currently we have some b stock inventory with only very minor, production surface blemishes on the molded plug end that are listed at only $149. Give us a call at 800-565-4390 (US and Canada) or email at sales@audience-av.com to take advantage of this great opportunity.

Warmest Regards,

John McDonald


Audience Au24 SX powerChord Receives TAS 2018 Editors’ Choice Award

Audience Au24 SX powerChord 

The fully revamped SX brings to the table new Furutech Nano Crystal Fiber connectors, improved, cryogenically-treated metallurgy and refurbished insulation making for across-the-blard sonic improvements. Among them, a lower noise floor, a fully dimensional soundstage and sparkling imaging. Offered in two versions: medium-power for DACs, preamps, and phonostages, and lower-powered integrated amplifiers; and high-power for power amplifiers. NG, forthcoming.
All 2018 Editors’ Choice Award Products


Equipment Reviews: Audience Au24 SX powerChord Power Cord

“The Au24 SX cables lent several special qualities to my listening. There were great gains in soundstaging, with improved depth and breadth, but with a new spaciousness and feeling of greater dimension in all kinds of music. I also heard more timbral accuracy and definition in the reproductions of instruments. Textural contrasts become more apparent, and there was a wider, more articulated palette of tones. Pace and timing improved, with gains in rhythmic snap and punch. Finally, dynamic range and contrasts took great leaps, lending expansiveness and majestic scale to orchestral music especially, with more precision in textural and dynamic changes. Dynamic shifts and timbral contrasts at low volume levels also improved. There was no audiophile category that did not get better with the SX powerChords. Like Venus rising from foamy waters and gliding on a half-shell blown by sweet Aeolian winds in Sandro Botticelli’s painting, they really bring, right uptight to you, the sensuous body of the muse.”

Garrett Hongo – February ’18
Read Full Review


Press Release: Audience Introduces Its Next-Generation powerChord Models


Media Contact:
Frank Doris / Public Relations

800-565-4390 (US and Canada)


Audience Introduces Its Next-Generation powerChord Models:
The New Au24SX, Au24SE-i and SE-i AC Power Chord

San Marcos, CA, March 13, 2017 Audience announced the introduction of its Au24 SX powerChord, Au24 SE-i power Chord and powerChord SE-i, three ultimate-quality AC power cords that incorporate the company’s latest materials and engineering advancements to enable extraordinary levels of sonic improvement in high-performance audio systems.

The all-new top of the line Au24 SX powerChord represents the culmination of 20 years of Audience’s experience in high-end power cord design. It is created to be nothing less than the ultimate AC power cord. Audience president John McDonald and the late Audience engineer Roger Sheker spent a full year developing and testing various configurations of this wire until determining its final configuration.


The Au24 SX utilizes newly designed internal wire made from 6-nines-pure OCC copper. Two 13 AWG wires per leg are used in the 10 AWG Au24 SX powerChord. In a departure from previous Audience designs, the Au24SX features shielded construction. “Historically Audience found that shielding power cords resulted in restricted dynamics,” said John McDonald, president of Audience. “However, in the new Au24 SX we obtained the best sonic result by using a shielded design but shielding the ground leg only.”

Each of the power cord’s two ground wires is separately shielded and hand-wrapped with Teflon. The Au24 SX is insulated with the highest-quality XLPE (cross-linked polyethylene) dielectric material available. The Au24 SX is terminated with the Furutech Pure Transmission Fi-50M NCF Piezo Ceramic AC connector, chosen for its sonic superiority and exceptional build quality.

“With the Au24 SX in an audio system, the sound it facilitates is remarkably dynamic and musically compelling, with unparalleled harmonic resolution and rhythmic integrity,” noted McDonald. “The improvement the Au24 SX can make in a high-performance audio system is not subtle – in fact, it’s on the same level as what one of our Adept Response power conditioners can provide.”

The Au24 SE-I powerChord is an evolution of the award-winning Au 24 and Au24 SE powerChords. It has been upgraded with Audience’s all-new, proprietary power cord connectors, which provide a more refined and smoother musical presentation. All previous Audience Au24 SE and Au24 powerChords can be upgraded to the latest Au24 SE-i version.

Audience’s new powerChord SE-i is an improved version of the time-proven standard powerChord. Its six-conductor geometry has been reconfigured, resulting in a much more spacious sonic presentation with greater solidity of vocals and instruments on a wider and deeper soundstage.

All three new powerChords are designed to eliminate or reduce the traditional weak points of conventional power cords: more often than not, power cords will behave in a reactive manner and introduce capacitance, inductance and resistance into the electron flow, which will compromise the interface between the component and the power source. The Au24 SX, Au24 SE-i and SE-I feature a high-current, low impedance, wide bandwidth design for fast response, accurate reproduction of macro and micro dynamics, articulate bass, superior imaging, exceptional harmonic integrity, lower background noise and additional sonic benefits.

The new Audience Au24 SX powerChord, Au24 SE-i powerChord and powerChord SE-i AC power cords are currently available. The 6-foot Au24 SX 10 AWG powerChord carries a suggested retail price of $4,600, +/- $180 per foot. If purchased as an option with any Audience Adept Response power conditioner (in place of the standard powerChord SE-i usually supplied), the optional upgrade price is $4,200.

The Au24 SX MP 13 AWG medium-power version powerChord (for use in audio components that require up to 150 watts of power) is available at $3,500 suggested retail for a 6-foot power cord, +/- $150 per foot.

A 6-foot Au24 SE-i powerChord has a suggested retail price of $2,560, +/- $150 per foot. The powerChord SE-I is available at $915 suggested retail for a 6-foot length, +/- $30 per foot.

All previous Audience powerChords can be upgraded to any of the latest versions.

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About Audience

Audience was formed in November 1997 by John McDonald and the late Richard Smith, as a design and production company focused on building the best possible audio and video equipment. To pass the Audience test, each product must truly make a significant contribution to the reproduction of audio and/or video. Audience offers loudspeakers, electronics, cables, power conditioners, high-resolution capacitors and the Auric Illuminator optical disk resolution enhancement.

Audience’s commitment is to develop the very best products possible, and the company is committed to unexcelled customer service and product support. All Audience cables have an unconditional lifetime warranty and power conditioners have a ten-year warranty. For more information visit www.audience-av.com.