Press Release: Audience Introduces Its Next-Generation powerChord Models


Media Contact:
Frank Doris / Public Relations

800-565-4390 (US and Canada)


Audience Introduces Its Next-Generation powerChord Models:
The New Au24SX, Au24SE-i and SE-i AC Power Chord

San Marcos, CA, March 13, 2017 Audience announced the introduction of its Au24 SX powerChord, Au24 SE-i power Chord and powerChord SE-i, three ultimate-quality AC power cords that incorporate the company’s latest materials and engineering advancements to enable extraordinary levels of sonic improvement in high-performance audio systems.

The all-new top of the line Au24 SX powerChord represents the culmination of 20 years of Audience’s experience in high-end power cord design. It is created to be nothing less than the ultimate AC power cord. Audience president John McDonald and the late Audience engineer Roger Sheker spent a full year developing and testing various configurations of this wire until determining its final configuration.


The Au24 SX utilizes newly designed internal wire made from 6-nines-pure OCC copper. Two 13 AWG wires per leg are used in the 10 AWG Au24 SX powerChord. In a departure from previous Audience designs, the Au24SX features shielded construction. “Historically Audience found that shielding power cords resulted in restricted dynamics,” said John McDonald, president of Audience. “However, in the new Au24 SX we obtained the best sonic result by using a shielded design but shielding the ground leg only.”

Each of the power cord’s two ground wires is separately shielded and hand-wrapped with Teflon. The Au24 SX is insulated with the highest-quality XLPE (cross-linked polyethylene) dielectric material available. The Au24 SX is terminated with the Furutech Pure Transmission Fi-50M NCF Piezo Ceramic AC connector, chosen for its sonic superiority and exceptional build quality.

“With the Au24 SX in an audio system, the sound it facilitates is remarkably dynamic and musically compelling, with unparalleled harmonic resolution and rhythmic integrity,” noted McDonald. “The improvement the Au24 SX can make in a high-performance audio system is not subtle – in fact, it’s on the same level as what one of our Adept Response power conditioners can provide.”

The Au24 SE-I powerChord is an evolution of the award-winning Au 24 and Au24 SE powerChords. It has been upgraded with Audience’s all-new, proprietary power cord connectors, which provide a more refined and smoother musical presentation. All previous Audience Au24 SE and Au24 powerChords can be upgraded to the latest Au24 SE-i version.

Audience’s new powerChord SE-i is an improved version of the time-proven standard powerChord. Its six-conductor geometry has been reconfigured, resulting in a much more spacious sonic presentation with greater solidity of vocals and instruments on a wider and deeper soundstage.

All three new powerChords are designed to eliminate or reduce the traditional weak points of conventional power cords: more often than not, power cords will behave in a reactive manner and introduce capacitance, inductance and resistance into the electron flow, which will compromise the interface between the component and the power source. The Au24 SX, Au24 SE-i and SE-I feature a high-current, low impedance, wide bandwidth design for fast response, accurate reproduction of macro and micro dynamics, articulate bass, superior imaging, exceptional harmonic integrity, lower background noise and additional sonic benefits.

The new Audience Au24 SX powerChord, Au24 SE-i powerChord and powerChord SE-i AC power cords are currently available. The 6-foot Au24 SX 10 AWG powerChord carries a suggested retail price of $4,600, +/- $180 per foot. If purchased as an option with any Audience Adept Response power conditioner (in place of the standard powerChord SE-i usually supplied), the optional upgrade price is $4,200.

The Au24 SX MP 13 AWG medium-power version powerChord (for use in audio components that require up to 150 watts of power) is available at $3,500 suggested retail for a 6-foot power cord, +/- $150 per foot.

A 6-foot Au24 SE-i powerChord has a suggested retail price of $2,560, +/- $150 per foot. The powerChord SE-I is available at $915 suggested retail for a 6-foot length, +/- $30 per foot.

All previous Audience powerChords can be upgraded to any of the latest versions.

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About Audience

Audience was formed in November 1997 by John McDonald and the late Richard Smith, as a design and production company focused on building the best possible audio and video equipment. To pass the Audience test, each product must truly make a significant contribution to the reproduction of audio and/or video. Audience offers loudspeakers, electronics, cables, power conditioners, high-resolution capacitors and the Auric Illuminator optical disk resolution enhancement.

Audience’s commitment is to develop the very best products possible, and the company is committed to unexcelled customer service and product support. All Audience cables have an unconditional lifetime warranty and power conditioners have a ten-year warranty. For more information visit




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Posted in Announcements, Au24 SE powerChord, Au24 SE-i powerChord, Au24 SX powerChord, PowerChord, PowerChord SE, powerChord SE-i, Press Releases.