Audience Introduces Its Hidden Treasure SATA Data Cable

NEWS RELEASE

Media Contact:
Frank Doris / Public Relations
631-645-5668
frankdoris@frankdoris.com
Audience 800-565-4390 (US and Canada)
info@audience-av.com

 

Audience Introduces Its Hidden Treasure SATA Data Cable, for Upgraded Performance in Music Servers and Computer Audio Devices

San Marcos, CA, January 22, 2020 – Audience is now shipping its Hidden Treasure SATA Data Cable. The new SATA (Serial AT Attachment) cable is designed as an upgrade for internal connections of music server/computer storage devices, solid-state and disk drives and other hardware.

The new Hidden Treasure SATA cable provides better data transfer by reducing jitter and RF contamination, resulting in a lower noise floor and notably improved sound quality in audio components such as computer-based music systems. It can be easily installed as a DIY upgrade.

“More audiophiles are turning to music servers and other data storage, drive-based devices for their music listening, and these devices require a SATA cable for connecting the drive to the rest of the internal electronics,” noted John McDonald, president of Audience. “As a cable manufacturer it was a logical area for us to look into. We’ve discovered that upgrading the stock SATA cable with our Hidden Treasure cable can significantly improve the sound.”

Transmission of data including digital audio signals through a SATA cable happens at a much higher speed than via a USB connection and as a result, is more susceptible to jitter and internal system noise. The Audience Hidden Treasure SATA cable employs newly developed proprietary design techniques intended to block noise and ensure optimum signal condition and data integrity. By removing layers of sonic “grunge,” the audible result is greater low-level detail and a smoother, more inviting sonic presentation.

Although the retrofit of a component’s stock SATA cable with a Hidden Treasure SATA cable is a simple un-plug and re-plug function, Audience recommends that the upgrade be performed by a qualified technician. Audience also recommends consideration of the manufacturer’s warranty that could potentially be voided when modifying a particular music player. Audience accepts no liability for damage caused by improper installation.

The Audience Hidden Treasure SATA data cable is currently available. Suggested retail pricing is as follows: 12-inch cable, $180; 18-inch cable, $200; 24-inch cable, $220.

Click on these links for high-resolution images of the Audience SATA data cable. 

Hidden Treasure SATA cable image 1

Hidden Treasure SATA cable image 2

 

 

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About Audience

Audience was formed in November 1997 by John McDonald and the late Richard Smith, as a design and production company focused on building the best possible audio and video equipment. To pass the Audience test, each product must truly make a significant contribution to the reproduction of audio and/or video. Audience offers loudspeakers, electronics, cables, power conditioners, high-resolution capacitors and the Auric Illuminator optical disk resolution enhancement.

Audience’s commitment is to develop the very best products possible, and the company is committed to unexcelled customer service and product support. All Audience cables have an unconditional lifetime warranty and power conditioners have a ten-year warranty. For more information visit www.audience-av.com.

 

 

 

Audio Beatnik Review of frontRow Cables


Product of the Year
“The Audience frontRow cables have put them in a whole new ballgame, not just for Audience cables, but also for all audio cables. Not only are they in a new ballgame, but it’s the World Series, and for the time being, Audience has won and is the champion. …I’ve never reviewed any cables I could recommend as highly as I do the Audience frontRow cables!”
Jack Roberts Dec ’19 Read Full Review

 

Newsletter: Announcing New T3 and T4 adeptResponse Power Conditioners 10/16/19

Dear Audio Enthusiast,

Audience is proud to formally announce the release of the NEW T3 and T4 adeptResponse power conditioners. The T3 and T4 replace existing TS and TSSOX models, respectfully, with significant enhancement to performance resulting from improvements in the design of Audience Aura-TR (previously Aura-TO) filter capacitors. The new Aura-TR capacitors are more resolute, more dynamic and provide a more distinct sound stage. Whereas the T3 is the new “standard” Teflon conditioner, the T4 is the top version that includes several more technologies for all out performance:

• In addition to the Aura-TR capacitors, the T4 includes new Audience Hidden Treasure duplex outlets and is treated throughout by a proprietary Ultra High Voltage Process. Singularly, each of these three new technologies provides a notable improvement. However, in combination, these three new technologies, achieve a truly stunning result. The Audience Hidden Treasure duplexes set a new benchmark in the world of AC outlets. The HT duplexes, compared to the previous rhodium/copper outlets, are more resolute yet smoother at the same time. They are more rich and analog sounding much like going from CD to LP. Selling as a standalone product at $199 each, we feel that the HT duplexes are the very best available AC outlets, bar none!

•  The entire circuit of the T4 is treated by an Audience proprietary Ultra High Voltage process. This treatment delivers voltages upwards of 1 million volts at specific pulse modulations, frequencies and amplitudes, in differing ratios, to individual, and all combined conductive constituents. This unique and special process creates predictable paths through the crystalline grain structure of the various metals, including connection points, and provides a continuity and integrity to the complete AC path. The audible result of the UHVP is one of improved resolution, dynamics, and more pristine sound stage.

• The T4 also includes 1) the previously optional S filter, a large core passive balun transformer providing additional filtering over a broader frequency spectrum down into the critical 20-30Hz range and 2) Audience Au24 SX 6-nines OCC powerChord wire throughout.

• The T4 and T3 both contain long standing Audience features like the star wired ground plane, micro-vibration damping of all fitter capacitors, gold over copper lug connectors and cryogenic treatment throughout the entire AC circuit. The T4 and T3 both contain heavy duty low impedance magnetic circuit breakers and special proprietary invisible surge protection. PowerChords are connected via locking 20A Neutrik AC Powercon connectors for the finest AC powerChord connection, bar none.

Many years of evolutionary research and development, with great attention to detail, are hallmark signatures of all Audience adeptResponse power conditioners.

All units previous to the T3 and T4 can be retrofitted with the new HT duplexes and UHVP treatments for enthusiastic improvements.

If you do not already follow Audience on social media, we encourage you to sign up now to keep up with a lot of fun and informative related industry news:

Instagram: https://www.instagram.com/audience_av/
Facebook: https://facebook.com/AudienceAV/
Twitter: https://twitter.com/Audience_AV

Very Best Regards,

John McDonald

direct: 760-599-9611

President

FrontRow Cables Review from Audio Bacon


“Audience’s frontRow series is refreshingly unique and addictive at the same time. It impresses, yet doesn’t distract. It keeps your ears focused – because you’re sitting in the front row.

Jay Luong – July ’19
Read Full Review

 

Newsletter 4/10/19: AXPONA Show, frontRow Review, forte f3 powerChords, More

Dear Audio Enthusiast,

AXPONA
Full frontRow cable looms, powerChords and power conditioning will be supporting various rooms at the AXPONA audio show in Chicago (April 12 – 14).  If attending AXPONA please be sure to visit the Wolf Audio Systems, Tenacious Sound and Bluebird Music rooms. 

First frontRow review
It is our pleasure to announce the first ever product review of Audience frontRow cables and powerChords by Jack Roberts, publisher of The Audio Beatnik. Audience cables have been one of Jack’s go-to-brands since 2003, so he is well qualified to write about frontRow with great understanding of the historical Audience sound. To sum it up, Jack calls frontRow a new ballgame for both Audience and all audio cables … it’s the World Series and Audience is the champion. As an aside, feedback from numerous customers and dealers has been equally as positive as Jack Robert’s review.

Au24 SX powerChord
The Au24 SX powerChord continues to receive high praise as reflected by this recent great review by Neil Gader in The Absolute Sound as well as a Product of the Year award from SoundStage!

forte f3 powerChords
If you or your non-audiophile friends ever need a truly great powerChord that will not weigh on your wallet, the terrific Audience forte f3 powerChord is for you! Seriously friends … the f3 delivers an amazing amount of performance … far more than you’d expect from this entry level priced powerChord! It will put a lot of life into most any common brand system as well as noticeably improve the performance any TV monitor that accepts an IEC power cord. For that matter, the f3 is even worthy for use in high end gear unless you are seeking “ultra” performance. The f3 is full of Audience DNA and performs like it to a surprising degree! At 1.75m length, the f3 MSRP is $249. However, currently we have some b stock inventory with only very minor, production surface blemishes on the molded plug end that are listed at only $149. Give us a call at 800-565-4390 (US and Canada) or email at sales@audience-av.com to take advantage of this great opportunity.

Warmest Regards,

John McDonald
President
Audience

johnsigpic.jpg

Audience Expands Hidden Treasure Lineup with Debut of Premium AC Wall Receptacle and High-Performance Circuit Breaker

NEWS RELEASE

Media Contact:
Frank Doris / Public Relations
631-645-5668
frankdoris@frankdoris.com
Audience 800-565-4390 (US and Canada)
info@audience-av.com

 

Audience Expands Hidden Treasure Lineup with Debut of

Premium AC Wall Receptacle and High-Performance Circuit Breaker

 

San Marcos, CA, February 28, 2019 – Audience has added two new products to its Hidden Treasure AC in-wall power solutions lineup with the introduction of its Hidden Treasure High Definition AC Wall Receptacle and Hidden Treasure High Definition AC Circuit Breaker. Both employ Audience’s proprietary MORRE (Musically Optimized Reduction of Resistive Energies) technologies to deliver cleaner, more phase-correct AC power and yield better sound and performance from audio/video components.

 

 

The new products join Audience’s Hidden Treasure HDAC in-wall power cable to provide a complete, ultimate-quality in-wall power-delivery solution for high-end audio, custom-installation, home theater, multiroom and other in-wall applications.

The Hidden Treasure High Definition AC (HDAC) Wall Receptacle features high-purity copper-core, rhodium-plated contacts that provide a tight grip and the most secure connection available. The duplex receptacle is rated for up to 20 amps and can accommodate up to 10 AWG wiring. The receptacle’s body is made from rugged thermoplastic nylon.

 

The receptacle is treated with Audience’s EHVP Extreme High-Voltage Process, which is a MORRE technology aspect that applies high voltages in specific combinations. This proprietary technique aligns the crystalline structure of the various metals used in the receptacle to create more efficient “pathways” for signals to travel through the materials.

 

“Our new Hidden Treasure wall receptacle can improve the detail, dynamics, imaging and spatial reproduction of a high-performance audio system,” said John McDonald, president of Audience. “Audience has extremely demanding performance standards that must be met before we introduce any new product, and we’re particularly pleased about the sonic benefits of our new wall receptacle.”

Audience’s Hidden Treasure HDAC Circuit Breaker adds proprietary MORRE treatments to a customer-supplied circuit breaker. “There are many brands and models of circuit breakers on the market, but our process now makes it practical and feasible to upgrade virtually any of them, simply by having customers send in their particular units,” noted McDonald. This also ensures compatibility with a customer’s existing electrical panel and system.

At the factory the circuit breakers go through the EHVP treatment. In addition, nanoparticle damping materials are selectively applied to reduce mechanical resonances, along with EMI and RF electrical interference. The circuit breakers are not disassembled in any way during the processes. “Once a customer gets their unit back from us, it’s transformed into a Hidden Treasure HDAC Circuit Breaker, which is designed to reduce noise and interference and provide greater sonic clarity,” McDonald noted. Hidden Treasure circuit breakers maintain all the compliance and safety specifications of the original unit.

When used together, the Audience Hidden Treasure wall receptacle, circuit breaker and in-wall power cable deliver the highest possible in-wall solution for high-end systems, offering clean power that is phase-correct while blocking EMF and RF interference.

The Audience Hidden Treasure High-Definition AC Wall Receptacle is currently available at a suggested retail price of $199. The Hidden Treasure High Definition AC Circuit Breaker is available at $175 suggested retail. The customer must supply the circuit breaker or breakers. Installation should be performed by a qualified electrician.

Click on these links for high-resolution images of the Audience Hidden Treasure High Definition AC Wall Receptacle and the Hidden Treasure High Definition AC Circuit Breaker.

 

# # #

About Audience

Audience was formed in November 1997 by John McDonald and the late Richard Smith, as a design and production company focused on building the best possible audio and video equipment. To pass the Audience test, each product must truly make a significant contribution to the reproduction of audio and/or video. Audience offers loudspeakers, electronics, cables, power conditioners, high-resolution capacitors and the Auric Illuminator optical disk resolution enhancement.

Audience’s commitment is to develop the very best products possible, and the company is committed to unexcelled customer service and product support. All Audience cables have an unconditional lifetime warranty and power conditioners have a ten-year warranty. For more information visit www.audience-av.com.