Audience Introduces its JEWEL CableLifter

NEWS RELEASE

Contact:
Frank Doris
631-645-5668
frankdoris@frankdoris.com
Audience 800-565-4390 (US and Canada)
info@audience-av.com

 

Audience Introduces its JEWEL CableLifter

San Marcos, CA, August 26, 2020 – Audience today announced the introduction of its JEWEL CableLifter, designed to raise cables off floors, and distance the cables from each other.

 The new JEWEL CableLifter is ideal for use underneath power cords, speaker cables and interconnects. Elegant and understated in appearance and made from an attractive clear material, the CableLifters are created with the goal of improving sound quality in high-end audio systems by reducing proximity to interference like conductive concrete slabs and to other electrical cables.

In addition, Audience’s JEWEL CableLifter is perfect for use under AC power cords, especially heavier ones, to keep them from sagging in the AC outlet and to ensure maximum electrical contact. CableLifters also give a system a neat, “finished” appearance.

“Many audiophiles recognize the use of cable lifters as a useful refinement in extracting the last bit of performance from their systems,” said John McDonald, president of Audience. “By raising the cables off the floor and keeping them away from each other, improvements in detail, resolution and spatiality can be obtained, for a more satisfying listening experience.”

The Audience JEWEL CableLifter is currently available at a suggested retail price of $60 each.

Click here and here for high-resolution images and here for a video of the Audience JEWEL CableLifter.

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About Audience

Audience was formed in November 1997 by John McDonald and the late Richard Smith, as a design and production company focused on building the best possible audio and video equipment. To pass the Audience test, each product must truly make a significant contribution to the reproduction of audio and/or video. Audience offers loudspeakers, electronics, cables, power conditioners, high-resolution capacitors and the Auric Illuminator optical disk resolution enhancement.

Audience’s commitment is to develop the very best products possible, and the company is committed to unexcelled customer service and product support. All Audience cables have an unconditional lifetime warranty and power conditioners have a ten-year warranty. For more information visit www.audience-av.com.

 

 

 

Audience Introduces Its Hidden Treasure SATA Data Cable

NEWS RELEASE

Media Contact:
Frank Doris / Public Relations
631-645-5668
frankdoris@frankdoris.com
Audience 800-565-4390 (US and Canada)
info@audience-av.com

 

Audience Introduces Its Hidden Treasure SATA Data Cable, for Upgraded Performance in Music Servers and Computer Audio Devices

San Marcos, CA, January 22, 2020 – Audience is now shipping its Hidden Treasure SATA Data Cable. The new SATA (Serial AT Attachment) cable is designed as an upgrade for internal connections of music server/computer storage devices, solid-state and disk drives and other hardware.

The new Hidden Treasure SATA cable provides better data transfer by reducing jitter and RF contamination, resulting in a lower noise floor and notably improved sound quality in audio components such as computer-based music systems. It can be easily installed as a DIY upgrade.

“More audiophiles are turning to music servers and other data storage, drive-based devices for their music listening, and these devices require a SATA cable for connecting the drive to the rest of the internal electronics,” noted John McDonald, president of Audience. “As a cable manufacturer it was a logical area for us to look into. We’ve discovered that upgrading the stock SATA cable with our Hidden Treasure cable can significantly improve the sound.”

Transmission of data including digital audio signals through a SATA cable happens at a much higher speed than via a USB connection and as a result, is more susceptible to jitter and internal system noise. The Audience Hidden Treasure SATA cable employs newly developed proprietary design techniques intended to block noise and ensure optimum signal condition and data integrity. By removing layers of sonic “grunge,” the audible result is greater low-level detail and a smoother, more inviting sonic presentation.

Although the retrofit of a component’s stock SATA cable with a Hidden Treasure SATA cable is a simple un-plug and re-plug function, Audience recommends that the upgrade be performed by a qualified technician. Audience also recommends consideration of the manufacturer’s warranty that could potentially be voided when modifying a particular music player. Audience accepts no liability for damage caused by improper installation.

The Audience Hidden Treasure SATA data cable is currently available. Suggested retail pricing is as follows: 12-inch cable, $180; 18-inch cable, $200; 24-inch cable, $220.

Click on these links for high-resolution images of the Audience SATA data cable. 

Hidden Treasure SATA cable image 1

Hidden Treasure SATA cable image 2

 

 

# # #

About Audience

Audience was formed in November 1997 by John McDonald and the late Richard Smith, as a design and production company focused on building the best possible audio and video equipment. To pass the Audience test, each product must truly make a significant contribution to the reproduction of audio and/or video. Audience offers loudspeakers, electronics, cables, power conditioners, high-resolution capacitors and the Auric Illuminator optical disk resolution enhancement.

Audience’s commitment is to develop the very best products possible, and the company is committed to unexcelled customer service and product support. All Audience cables have an unconditional lifetime warranty and power conditioners have a ten-year warranty. For more information visit www.audience-av.com.