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“With Audience’s cables audiophiles quickly stop thinking about the sound; the music captures the listener and speaks for itself.”
Markus Ganzherrlich – Jan ’14 Read Full Review
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“With Audience’s cables audiophiles quickly stop thinking about the sound; the music captures the listener and speaks for itself.”
Markus Ganzherrlich – Jan ’14 Read Full Review

San Marcos, CA, March 10, 2014 – Audience today announced the introduction of its Au24 SE MP (medium power), Au24 SE LP (low power) and Au24 SE c7 powerChord AC line cords,three different-sized, lower-cost versions of Audience’s currently available Au24 SE powerChord.
The Au24 SE MP, Au24 SE LP and Au24 SE c7 are designed to best suit the demands of components like preamps, CD players and D/A converters that require lesser amounts of AC power compared to larger amplifiers and other components that draw more power. Along with providing optimum performance, the new models offer significant savings over the cost of the original Au24 SE powerChord.
The Au24 SE MP powerChord features 14 AWG wiring and is recommended for use with components that require up to 150 watts of AC power. The Au24 SE LP employs 16 AWG wiring and should be used with components that require up to 50 watts. The Au24 SE c7 is also 16 AWG and fits into the c7 AC connector used on some audio/video components.
The MP, LP and c7 models all provide the same level of performance, when used as prescribed, as the standard Au24 SE, which utilizes 10 AWG wiring and is ideal for use with amplifiers and components that have high power demands. As an added benefit, these powerChords are exceptionally flexible for ease of use.
All Au24 SE powerChords are designed to eliminate or reduce the traditional weak points of conventional power cords: more often than not, power cords will behave in a reactive manner and
introduce capacitance, inductance and resistance into the electron flow, which will compromise the interface between the component and the power source.
“Can a power cord really make that significant of a difference? Rather than looking at a power cord as the last few feet in a long line of power delivery, consider the power cord as the first few
feet of your component’s primary transformer winding,” noted John McDonald, president of Audience. “Viewed this way, a high quality, well designed power cord is an essential part of preserving
the performance of your music or audio/video system.”
Audience Au24 SE powerChords feature a high-current, low impedance, wide bandwidth design for fast response, accurate reproduction of macro and micro dynamics, articulate bass, superior
imaging, exceptional harmonic integrity, lower background noise and additional benefits. Au24 SE powerChords are constructed using the highest quality materials including OHNO high-purity
monocrystal copper wiring, rhodium-plated copper plugs and IEC connectors and are available in both US and European (Schuko) styles.
Audience Au24 SE MP, Au24 SE LP and Au24 SE C7 powerChords are available now with suggested retail pricing as follows: Au24 SE MP, $1,250 @ 6 ft, +/- $75 per foot; Au24 SE LP, $1,080 @ 6 ft, +/- $50 per foot, Au24 SE c7, $799 @ 6 ft, +/- $35 per foot.
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About Audience
Audience was formed in November 1997 by John McDonald and the late Richard Smith, as a design and production company focused on building the best possible audio and video equipment. To pass the Audience test, each product must truly make a significant contribution to the reproduction of audio and/or video. Audience offers loudspeakers, electronics, cables, power conditioners, high-resolution capacitors and the Auric Illuminator optical disk resolution enhancement.
Audience’s commitment is to develop the very best products possible, and the company is committed to unexcelled customer service and product support. All Audience cables have an unconditional lifetime warranty and power conditioners have a ten-year warranty. For more information visit www.audience-av.com.

“If you are looking for high quality cables that can provide a sound experience way beyond their price point these should be number one on your list”.
Gary Lea — March ’14 Read Full Review
“I am enthusiastic about good sound ( the notes floating into the room in
tune and effortlessly) but I am not at all wealthy. It has taken me a while
to accumulate the products but each time I have I have known on listening I
was moving in a musical direction. I had not realized until the last
addition that interconnect could extend and broaden the soundstage but using
your AU24se and cleaning the contacts regularly seems to make this happen.
Also I now know what you mean when you promote your cable saying that it
doesn’t editorialize. I appreciate that.” Don Rawlins

In terms of the AU 24se cables: I cannot believe I waited this long to purchase them! I am in awe at the detailed, smooth sound with enormous, layered sound stage. Given how good these cables are, they are a bargain! Especially when you compare to competitors.
I have listened to Kimber, Audioquest, MIT, Cardas and Nordost cables. The AU 24 cable system is by far the most natural, real sound I have ever experienced and well ahead of your competitors. All the best, Henry

“In fact, we challenge you to a blind listening test- we haven’t found a speaker nearly this size anywhere near this price range that can offer sound as detailed and full-spectrum. The better the recordings, the better your amplifier, the better these will perform”.
Greg May, trulygadgets.com – February ’14 Read Full Review
“For that matter, I think the Audience powerChord cables are the best bargain there is in the world of power cables.”
Jack Roberts — January ’13 Read Full Review
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” If you need power conditioning, then this is the best I’ve heard.”
Jack Roberts — January ’13 Read Full Review
Audience recently received this satisfied customer testimonial:
“Thank you again for such wonderful products and solutions and for the most
empathetic, patient and respectful client service that I have observed in
any industry. As I have noted before, Audience is Google/NASA engineering
combined with the Four Seasons client model. Thank you again John. All the
best, Henry B.”