Hi John – I ended up buying your Audience Au24 SX speaker cables through Lavish in Santa Rosa, CA, and they were sent from Audience direct to me. I thought I’d share my impressions with you. I’m glad you had them in stock (2.5 m banana). The cables arrived safe and sound, shipped via Fed Ex. I received them on December 2. I immediately installed them and started the break in process. I used a lot of pipe organ and brass music to break in. Lots of harmonics. I hid in the office with the door closed. When first installed, they lacked top end clarity and seemed bass heavy; there were virtually no ambient hall reflections, and the sound stage had very little depth. At around 10 hours they went shrill. The same thing has happened to me with other cable break-ins at about the same time. This is the point where I think I have made a terrible mistake. And I wondered… However, patience was rewarded and they started settling down, and by 20 hours, the hall ambience was solidly there, and the highs were stronger and cleaning up. The soundstage had real depth. I now have around 60 – 70 hours on them, and they sound terrific! Very neutral tonal balance, detailed yet smooth mids and highs, excellent imaging, and fantastic sound stage depth (when the recording has it). Choral music is deliciously smooth, especially the highs. Wow! Plenty of bass punch and clarity. The cables have a wonderful musicality that makes them a joy to listen to. My previous speaker cables were Morrow Audio Elites, which, at $4k, are more expensive than the Audience cables. At around 60 hours, after the Audience cables were mostly broken in, I did an A/B comparison, and the two cables have a very similar neutral sound. Yet I feel I’m getting slightly better imaging and slightly more sound stage depth with the Audience cables. Based on my longer term experience with the Audience interconnects, it is possible that subtle details will continue to improve as time goes on. An interesting fact is that the Morrows, unlike most cables, have separate cable runs for each polarity, so there are two cables going to each speaker, one positive, one negative. The Audience cables are only about 2/3 the thickness of ONE of the Morrows! So I feared I might lose current handling and bass power. That turned out to not be the case; bass has the same level and is very well (maybe better) defined with the Audience cables. This is probably partly because I have very efficient speakers that run around 93 dB or so. They don’t require a lot of power and current to drive them in my room. Bottom line: I’m very pleased with these cables. It will be fun to see if they keep evolving as I think they will.
Charlie Hatch
Au24 SX Cables Receive TAS Product of the Year Award for 2017

“Audience’s latest flagship wire struck a fluid and natural balance of ease, articulation, and immersiveness. It has a ripe midrange weight and sweetness, vivid dynamic contracts, and a profound sensitivity to the finest volume gradations. Ultimately it possesses a brilliance factor that casts light into the deepest corners of the soundstage and restores air and lift to harmonics. A particular strength for Au24 SX cables is the often hard-to-manage blend of the transient, the tactile, and the reverberant. Flexible and easy to handle, too. In a word, superb.” (279).
Audio Bacon Review of Au24 SX RCA Interconnect Cables 11/2017
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“I was looking for the best and during my first round of listening and I felt I found it almost immediately. After months of listening, I’ve only reaffirmed this belief. If you’re looking for a goosebump-inducing, smooth, and acoustically hypnotic cable, there is no better. From delivery of the largest of crescendos to the most subtle of aural nuances, the Au24 SX will present them in the form of monstrous dynamics and immaculate articulation.”
Audio Bacon – November ’17
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The Absolute Sound 2018 Buyer’s Guide Review for Au24 SE PowerChord
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Audience Au24 SE powerChord
“The Au24 SE in any configuration delivers a low noise floor, neutrality, and an almost preternatural sense of recorded space and ambience. ”
High end- Audio Buyer’s Guide 2018
Full Buyer’s Guide
The Absolute Sound 2018 Buyer’s Guide Review for Au24 SE USB Cables
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Audience Au24 SE USB Cables
“The Au24 SE is priced at the very top end of the scale, but if you want a no-compromise USB cable, look no further. ”
High end- Audio Buyer’s Guide 2018
Full Buyer’s Guide
The Absolute Sound 2018 Buyer’s Guide Review for Au24 SE Phono Cables
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Audience Au24 SE Phono Cables
“The Au24 SE is capable of vanishingly low noise and enticing tonal clarity. Any sense of haze is banished by the Au24 SE cable.”
High end- Audio Buyer’s Guide 2018
Full Buyer’s Guide
The Absolute Sound 2018 Buyer’s Guide Review for Au24 SX Cables
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Audience Au24 SX Cables
“The Au24 SX struck a fluid and natural balance of ease, articulation, and immersiveness.”
High end- Audio Buyer’s Guide 2018
Full Buyer’s Guide
The Absolute Sound 2018 Buyer’s Guide Review for Au24 SE Cables
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Audience Au24 SE Cables
“The most notable virtue of the speaker cables is that they follow the audio equivalent of the Hippocratic oath, which is to say that they don’t do anything wrong. ”
High end- Audio Buyer’s Guide 2018
Full Buyer’s Guide
The Absolute Sound 2018 Buyer’s Guide Review for Conditioner Products
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Audience aR2p/aR12/aR12-TS/aR6-TSS
“Its build-quality is nothing short of exemplary. ”
High end- Audio Buyer’s Guide 2018
Full Buyer’s Guide
The Absolute Sound 2018 Buyer’s Guide Review for aR12-TSSOX Conditioner
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Audience aR12-TSSOX
“This is a world-class device, deserving your full attention”
High end- Audio Buyer’s Guide 2018
Full Buyer’s Guide