“… Your new best friend.”
Jules Coleman – April ’20
Read Full Review
Enjoy the Music Review of aR6-T4 Power Conditioner
“To not consider and audition a T4 Adept Response when looking for a reference conditioner would be foolish, and to make the investment would be a guaranteed improvement in your system, regardless of its level. Try without hesitation, buy with confidence and sigh with enjoyment at the results!”
Dr. Matthew Clott – March ’20
Read Full Review
T3 Middle East Review of forte V8 Power
“The old dictum correlating power and responsibility is one that is much apt for the audiophile’s personal space as well.”
Anil George, editor – Feb ’20
Read Full Review
Forte V8 Power Review by T3 Middle East
“Wannabe Audiophiles, this is your Kickstarter Kit!”
Anil George – Feb ’20
Read Full Review
Positive Feedback Review for aR12-T4 Conditioner
“The Audience team attacks this “preserve the integrity of the musical message at all costs” mantra with fanatical devotion.”
Maurice Jeffries – Feb ’20
Read Full Review
John McDonald Interview with T3 Middle East
Interview with John McDonald, President of Audience
“In a highly resolving music system, everything matters”
Feb. ’20 – Anil George, editor
Read Full Interview
Audience Introduces Its Hidden Treasure SATA Data Cable
NEWS RELEASE
Media Contact:
Frank Doris / Public Relations
631-645-5668
frankdoris@frankdoris.com
Audience 800-565-4390 (US and Canada)
info@audience-av.com
Audience Introduces Its Hidden Treasure SATA Data Cable, for Upgraded Performance in Music Servers and Computer Audio Devices
San Marcos, CA, January 22, 2020 – Audience
is now shipping its Hidden Treasure SATA Data Cable. The new SATA (Serial AT Attachment) cable is designed as an upgrade for internal connections of music server/computer storage devices, solid-state and disk drives and other hardware.
The new Hidden Treasure SATA cable provides better data transfer by reducing jitter and RF contamination, resulting in a lower noise floor and notably improved sound quality in audio components such as computer-based music systems. It can be easily installed as a DIY upgrade.
“More audiophiles are turning to music servers and other data storage, drive-based devices for their music listening, and these devices require a SATA cable for connecting the drive to the rest of the internal electronics,” noted John McDonald, president of Audience. “As a cable manufacturer it was a logical area for us to look into. We’ve discovered that upgrading the stock SATA cable with our Hidden Treasure cable can significantly improve the sound.”
Transmission of data including digital audio signals through a SATA cable happens at a much higher speed than via a USB connection and as a result, is more susceptible to jitter and internal system noise. The Audience Hidden Treasure SATA cable employs newly developed proprietary design techniques intended to block noise and ensure optimum signal condition and data integrity. By removing layers of sonic “grunge,” the audible result is greater low-level detail and a smoother, more inviting sonic presentation.
Although the retrofit of a component’s stock SATA cable with a Hidden Treasure SATA cable is a simple un-plug and re-plug function, Audience recommends that the upgrade be performed by a qualified technician. Audience also recommends consideration of the manufacturer’s warranty that could potentially be voided when modifying a particular music player. Audience accepts no liability for damage caused by improper installation.
The Audience Hidden Treasure SATA data cable is currently available. Suggested retail pricing is as follows: 12-inch cable, $180; 18-inch cable, $200; 24-inch cable, $220.
Click on these links for high-resolution images of the Audience SATA data cable.
Hidden Treasure SATA cable image 1
Hidden Treasure SATA cable image 2
# # #
About Audience
Audience was formed in November 1997 by John McDonald and the late Richard Smith, as a design and production company focused on building the best possible audio and video equipment. To pass the Audience test, each product must truly make a significant contribution to the reproduction of audio and/or video. Audience offers loudspeakers, electronics, cables, power conditioners, high-resolution capacitors and the Auric Illuminator optical disk resolution enhancement.
Audience’s commitment is to develop the very best products possible, and the company is committed to unexcelled customer service and product support. All Audience cables have an unconditional lifetime warranty and power conditioners have a ten-year warranty. For more information visit www.audience-av.com.
FrontRow USB Recommendation in TAS 2020 Buyer’s Guide
“The Audience cable does it all; it is convincingly superior in every sonic criterion.”
January ’20
Read Full Review
Soundstage Ultra Review on Au24 SX Interconnects and Speaker Cables
“If, like me, you want to sit, listen, and not be assaulted by details at the periphery of the musical experience, if you want to relax into the music and let the messages it carries envelop you, you should definitely check out Audience’s Au24 SX interconnects and speaker cables.”
Jason Thorpe – Jan ’20
Read Full Review
Super AV Magazine FrontRow powerChord Review
A whole new level of performance
“….. Audience’s latest frontRow powerChord effortlessly displayed a wide and transparent sound stage while offering exceptional dynamics and solid bass at the same time!”
XiaoLiu – Jan ’20
Read Full Review (pdf, Chinese)